WE CREATE COLORS FOR YOU™
A LEADING PIGMENT PASTE PRODUCER IN KOREA
Founded in 1977, Wooshin Pigment is Korea's No. 1 producer of eco-friendly inorganic pigments, holding roughly 40–50% of the domestic pigment market and supplying some 500 client companies in Korea and abroad. It provides organic, inorganic pigments, water-based, solvent-based, and universal colorants to various industrial fields. Especially, Wooshin is providing high-quality iron oxide called Bayferrox® in domestic market as an exclusive distributor of Lanxess, and our own brand called GEOLOR® after remanufacturing with Lanxess's iron oxide pigments. In 1997, technical cooperation was made with Bayer Chemical (current Lanxess) and started developing and providing eco-friendly water-based colorants. In order to replace heavy metal pigments, Wooshin developed non-toxic hybrid pigments called GEOLOR® in 2006. Since 2008, the company has been developing colorants usable in both water-based and solvent-based products for the first time in Korea.
Products
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AQUALOR® (Water-based Colorants)
A compound of AQUA (water) and COLOR meaning 'color of water.' Offers products depicting the clean hues of streams, rivers, and seawater.
SOLOR® Solvent-based Colorants
A compound word of 'SOLVENT' and 'COLOR' that also evokes 'SOLAR.' Expresses the color of warm spring sunshine for oil-based resin systems.
GEOLOR® Powder Pigments
A compound of GEO (earth) and COLOR meaning 'color of land.' Offers earthy tones of soil, trees, and rock. A unified brand of eco-friendly powder pigments including inorganic, organic, and hybrid pigments.
COSMELOR® Colorants for Cosmetics
A compound of COSMETIC and COLOR meaning 'color for people.' Delivers beautiful cosmetic shades for beautiful people. Marketed as 'High Purity Cosmetic Colorants.'
CEO Message
The colors of all objects will begin with the product of Wooshin. We should become customers' eyes and ears, and must strive to make colors that they need.
Today, supplying inorganic and organic pigments, dyes, and more across every industrial field, we have grown to the point where we can proudly say Wooshin Pigment Co., Ltd. is, in name and in reality alike, widely recognized as Korea's foremost inorganic pigment company, and we will spare no effort to keep making products that earn even greater trust, working hard to deliver them promptly whenever our customers need them.
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Applications
Paint & Coating
Find the right product for your application — choose from our water-based colorants (AQUALOR®), oil-based colorants (SOLOR®), and powder pigments (GEOLOR®).
Toys
Find the right product for your application — choose from our water-based colorants (AQUALOR®), oil-based colorants (SOLOR®), and powder pigments (GEOLOR®).
Plastic
Find the right product for your application — choose from our water-based colorants (AQUALOR®), oil-based colorants (SOLOR®), and powder pigments (GEOLOR®).
Colored Concrete & Asphalt
Find the right product for your application — choose from our water-based colorants (AQUALOR®), oil-based colorants (SOLOR®), and powder pigments (GEOLOR®).
Cosmetics
Today's cosmetics market demands faster, more sophisticated innovation than ever. Consumers want vivid, stable color — and safe ingredients that respect skin and environment alike. Drawing on more than 46 years of experience since 1977, WOOSHIN PIGMENT answers that demand with COSMELOR®, our portfolio of water-based cosmetic pigment dispersions. COSMELOR® is more than a coloring ingredient — it's a strategic partner that streamlines your product development process and elevates the value of your finished formula.
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Brand Story
We operate four integrated brands. Each represents one of the three elements essential to human survival — water, earth, and sun — plus people.
Each product has unique properties suited to a range of industries. We develop increasingly eco-friendly products to protect the planet and the environment while supplying products that are good for people.
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