CI & Mascot

The Corporate Identity represents 'friendship and faith.' Red and blue are used as symbolic colors, reflecting a company that produces products based on friendship and faith, and representing the benefits of bright and rich nature. Logo spacing guidelines ensure optimal visual impact by maintaining regulated surrounding space, preventing element interference and avoiding complicated background colors.

The mascot features two characters designed in the form of a droplet with color, representing the pigment company's identity. The design incorporates Wooshin's red and blue symbolic colors and conveys the meaning of 'friend' through the dual-character approach.