WOOSHIN Story
The Wooshin Pigment Story: Making the World More Colorful
Color for a Better Tomorrow
WOOSHIN PIGMENT 50th
Color for a Better Tomorrow
1.Our Beginning
WOOSHIN PIGMENT started in 1977. We have been making colors that brighten people's daily lives for 50 years! It started as a small step, but we had a big dream to bring better colors to the world!
2.Thank You for Being with Us
Since 1977, thank you to all our customers and partners who have been with us. Your trust over the past 50 years has given us the strength to keep innovating and take on new challenges! Thank You!
3.Color Makes a Better World
Color does more than make things look beautiful. It makes life safer, more convenient, and more joyful for people. We create essential colors for various industries to build a brighter world together: paints & coatings, automotive plastics, cosmetics, building materials and consumer products.
4.Our Product Portfolio
We offer a wide range of colorants and functional pigment products for various industries. From water-based to solvent-based, powder to high-performance solutions — we deliver colors for every need.
5.The Power of R&D
We have two R&D centers with professional researchers who turn customer ideas into real color solutions. We develop safer, more eco-friendly, and higher performance products to create a better tomorrow.
6.Quality & Trust
We always put quality and trust first. We listen to our customers, develop together, test thoroughly, and take responsibility until the end. Our partners' success is our success!
7.Going Global with WOOSHIN
WOOSHIN's colors now go beyond Korea to Asia and the world. We operate factories in Vietnam, India, and Korea, and are preparing an R&D representative office in Thailand!
8.A Sustainable Future
We create eco-friendly products and sustainable technologies to protect our planet. By making safe colors for people and the environment, we are building a greener and brighter future!
9.Our Greatest Strength: People
Our greatest strength is our people. A diverse team with different backgrounds learns from each other, takes on new challenges, and grows together. Each unique color comes together to create a greater value — that's WOOSHIN PIGMENT!
10.The Next 50 Years
In 2027, we will celebrate our 50th anniversary. Like the past 50 years, we will continue to create beautiful colors that enrich people's lives and contribute to a more vibrant world, together with our global partners!
11.WOOSHIN Always Moves Forward
Where there is color, we are there. For a better world, for happier people, and for a more colorful tomorrow, WOOSHIN PIGMENT will keep moving forward today, just like always! Color for a Better Tomorrow