Brand Story
We operate four integrated brands. Each represents one of the three elements essential to human survival — water, earth, and sun — plus people. AQUALOR blends AQUA (water) and COLOR for water-based colorants; GEOLOR blends GEO (earth) and COLOR for earth-tone pigments; SOLOR blends SOL (sun) and COLOR for solvent-based colorants; and COSMELOR blends COSMETIC and COLOR for colors made for people.
AQUALOR® (Water-based Colorants)
A compound of AQUA (water) and COLOR meaning 'color of water.' Offers products depicting the clean hues of streams, rivers, and seawater.
SOLOR® Solvent-based Colorants
A compound word of 'SOLVENT' and 'COLOR' that also evokes 'SOLAR.' Expresses the color of warm spring sunshine for oil-based resin systems.
GEOLOR® Powder Pigments
A compound of GEO (earth) and COLOR meaning 'color of land.' Offers earthy tones of soil, trees, and rock. A unified brand of eco-friendly powder pigments including inorganic, organic, and hybrid pigments.
COSMELOR® Colorants for Cosmetics
A compound of COSMETIC and COLOR meaning 'color for people.' Delivers beautiful cosmetic shades for beautiful people. Marketed as 'High Purity Cosmetic Colorants.'
BAYFERROX
BAYFERROX® LANXESS
Wooshin Pigment is exclusively distributing inorganic iron oxide and chrome oxide pigments from LANXESS Germany in Korea.
Quality Control Process
Every product passes through an 8-step quality inspection — only passed batches are used in field formulation.
Test Request
Product Formulation
Sample Collection
Test Request
Product Formulation
Sample Collection
8 STEPS PROCESS
Condition Check in Container
Particle Size
Color & Tinting Strength
Metamerism (Rub Test)
Viscosity
pH Measurement Test
Specific Gravity
Solid Content
Passed Product
Field Formulation Applied
Failed
Physical Property Adjustment
On failure, physical properties are adjusted and the process restarts from sample collection.