WE CREATE COLORS FOR YOU™
KOREA'S LEADING PIGMENT & COLORANT MANUFACTURER
Founded in 1977, Wooshin Pigment is Korea's No. 1 producer of eco-friendly inorganic pigments, with roughly 40–50% of the domestic pigment market and about 500 customers in Korea and abroad. We make organic, inorganic and hybrid pigments as well as water-based, solvent-based and universal colorants for paint, coatings, ink, plastics, construction and cosmetics. As LANXESS's exclusive distributor in Korea, we supply Bayferrox® iron oxide pigments, and we process LANXESS iron oxides into pigments sold under our own GEOLOR® brand. In 1997 we began developing eco-friendly water-based colorants in technical cooperation with Bayer Chemical (now LANXESS). In 2006 we introduced non-toxic GEOLOR® hybrid pigments to replace heavy-metal pigments, and in 2008 we developed Korea's first colorants that work in both water-based and solvent-based systems.
Products
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AQUALOR® (Water-based Colorants)
Low-VOC water-based colorants for paint, ink, wood, leather and coatings, made for both in-plant production and point-of-sale tinting. The name joins AQUA and COLOR: the clean colors of water.
SOLOR® Solvent-based Colorants
Solvent-based colorants for industrial coatings, wood stains, automotive refinish and floor coatings. The name joins SOLVENT and COLOR, with a nod to SOLAR: the warm color of spring sunshine.
GEOLOR® Powder Pigments
Eco-friendly powder pigments, including inorganic, organic, blended and hybrid grades, for paint, plastics, colored concrete and paving. The name joins GEO and COLOR: the colors of soil, trees and rock.
COSMELOR® Colorants for Cosmetics
High-purity, ready-to-use pigment dispersions and colorants for color cosmetics and nail polish. The name joins COSMETIC and COLOR: color made for people.
CEO Message
Every color starts with Wooshin. We aim to be our customers' eyes and ears and to make exactly the colors they need.
Today we supply inorganic and organic pigments, dyes and colorants to nearly every industry, and Wooshin Pigment is widely recognized as Korea's foremost inorganic pigment company. We will keep making products that earn our customers' trust and delivering them quickly, whenever they need them.
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Applications
Paint & Coating
Water-based (AQUALOR®) and solvent-based (SOLOR®) colorants for in-plant production and point-of-sale tinting, plus GEOLOR® powder pigments, for architectural, wood, floor, automotive refinish and industrial coatings.
Toys
Water-based colorants for toy coatings and toy clay. AQUALOR® WP and WPZ grades are certified to EN71 Part 3 and RoHS, with no detectable heavy metals, formaldehyde or APEO.
Plastics
GEOLOR® powder pigments for plastics and engineering resins, including the surface-treated TiO2 ST Series, which keeps polycarbonate and PC/ABS white and blue-toned after high-heat processing.
Colored Concrete & Asphalt
Iron oxide and hybrid pigments for colored concrete, paving blocks, marble stone and asphalt, from our GEOLOR® powder pigments and LANXESS Bayferrox® range, with cement coloring data.
Cosmetics
Today's cosmetics market demands faster, more sophisticated innovation than ever. Consumers want vivid, stable color — and safe ingredients that respect skin and environment alike. Drawing on more than 46 years of experience since 1977, WOOSHIN PIGMENT answers that demand with COSMELOR®, our portfolio of water-based cosmetic pigment dispersions. COSMELOR® is more than a coloring ingredient — it's a strategic partner that streamlines your product development process and elevates the value of your finished formula.
Blog
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Wooshin Pigment Showcases COSMELOR™ and High-Purity PDRN Solutions at Global Beauty Conference
Wooshin Pigment presents COSMELOR™ cosmetic pigment dispersions and a 99%+ high-purity PDRN solution for skincare at a global beauty conference.
Cosmetic Pigments & Colorants: The Secret Behind K-Beauty's Glow | Wooshin Pigment
COSMELOR® WC aqueous dispersions give K-beauty formulators up to 55% pigment load, a high-gloss finish and a ready-to-use format.
International Sales & Strategic Planning Specialist Recruitment
We're hiring an assistant manager for international sales and strategic planning, based in Seoul or Iksan, with the possibility of an overseas posting.
Brand Story
We operate four integrated brands. Each represents one of the three elements essential to human survival — water, earth, and sun — plus people.
Each product has unique properties suited to a range of industries. We develop increasingly eco-friendly products to protect the planet and the environment while supplying products that are good for people.
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