A paint's final quality is largely decided by its pigment. Beyond producing the right color, the pigment shapes durability, workability, cost competitiveness, and environmental safety. Wooshin Pigment, a leading Korean pigment specialist focused on this one field for over 40 years, supplies a full range of pigments so paint makers can match the right one to the job.
The four criteria experts weigh
Experts never choose a paint pigment on color alone. The first factor is durability — how well the pigment holds its original color under strong sunlight, weather, and chemical exposure. The second is workability — how evenly it disperses into the resin without clumping, which directly affects production efficiency. The third is eco-safety — freedom from harmful heavy metals and endocrine disruptors, and the ability to meet tightening environmental regulations. The fourth is stability and cost competitiveness — a consistent quality supplied reliably at a reasonable price.
Three pigment solutions for different jobs
Wooshin Pigment offers three broad pigment types by paint type and purpose. AQUALOR®, a water-based liquid pigment, is low in VOCs and used in architectural water-based paints, woodworking paints, and eco-friendly toy coatings. GEOLOR®, a powder pigment, is the most widely used form — spanning durable inorganic pigments, vivid organic pigments, and hybrids that combine both — and is applied across architectural and industrial paints. SOLOR®, a solvent-based liquid pigment, is optimized for industrial specialty paints and automotive refinish paints that demand strong durability and adhesion.
Wooshin Pigment holds roughly 90% of Korea's eco-friendly liquid pigment market, leading the domestic paint industry's shift toward greener products.
Where it shows up, in daily life and industry
The applications are broad. A museum in the Heyri Art Valley in Paju was built with colored concrete — color mixed into the concrete itself rather than painted on — using Bayferrox® pigments from Germany's LANXESS together with Wooshin Pigment's expertise. The pre-coated metal (PCM) panels on refrigerators and washing machines rely on GEOLOR® powder pigments that hold even color and durability through mass production. Automotive refinish paints, which must reproduce a new car's color exactly, use the SOLOR® and AQUALOR® series for their color accuracy and workability.
A partner to Korea's leading paint makers
Korea's top paint companies — KCC, Noroo Paint, and Samhwa Paint among them — select raw materials against world-class quality standards. Wooshin Pigment has established itself as a partner that meets their strict quality and technical requirements. Backed by more than 40 years of accumulated technology and a stable supply chain, it recommends AQUALOR® water-based pigments for eco-friendly architectural paints, GEOLOR® powder pigments for industrial paints that must withstand harsh environments, and SOLOR® solvent-based pigments for automotive and specialty paints that need precise color.
Have questions about our products?
Reach out to our team to learn more about Wooshin Pigment's pigment and colorant solutions.
Get in Touch