Brand Story
We operate four integrated brands. Each represents one of the three elements essential to human survival — water, earth, and sun — plus people. AQUALOR blends AQUA (water) and COLOR for water-based colorants; GEOLOR blends GEO (earth) and COLOR for earth-tone pigments; SOLOR blends SOL (sun) and COLOR for solvent-based colorants; and COSMELOR blends COSMETIC and COLOR for colors made for people.
AQUALOR® (Water-based Colorants)
Low-VOC water-based colorants for paint, ink, wood, leather and coatings, made for both in-plant production and point-of-sale tinting. The name joins AQUA and COLOR: the clean colors of water.
SOLOR® Solvent-based Colorants
Solvent-based colorants for industrial coatings, wood stains, automotive refinish and floor coatings. The name joins SOLVENT and COLOR, with a nod to SOLAR: the warm color of spring sunshine.
GEOLOR® Powder Pigments
Eco-friendly powder pigments, including inorganic, organic, blended and hybrid grades, for paint, plastics, colored concrete and paving. The name joins GEO and COLOR: the colors of soil, trees and rock.
COSMELOR® Colorants for Cosmetics
High-purity, ready-to-use pigment dispersions and colorants for color cosmetics and nail polish. The name joins COSMETIC and COLOR: color made for people.
BAYFERROX
BAYFERROX® LANXESS
Wooshin Pigment is the exclusive distributor in Korea of Bayferrox® iron oxide and chrome oxide pigments from LANXESS, Germany, used in concrete, coatings and plastics.
Quality Control Process
Every product passes through an 8-step quality inspection — only passed batches are used in field formulation.
Test Request
Product Formulation
Sample Collection
Test Request
Product Formulation
Sample Collection
8 STEPS PROCESS
Condition Check in Container
Particle Size
Color & Tinting Strength
Metamerism (Rub Test)
Viscosity
pH Measurement Test
Specific Gravity
Solid Content
Passed Product
Field Formulation Applied
Failed
Physical Property Adjustment
On failure, physical properties are adjusted and the process restarts from sample collection.