Founded in 1977, Wooshin Pigment is providing organic, inorganic pigments, water-based, solvent-based, and universal colorants to various industrial fields.

Especially, Wooshin is providing high-quality iron oxide called Bayferrox^® in domestic market as a exclusive distributor of Lanxess, and our own brand called GEOLOR^® after remanufacturing with Lanxess’s iron oxide pigments.

In 1997, the technical cooperation was made with Bayer Chemical (current Lanxess) and started developing and providing eco-friendly water-based colorants.

After this, we develop many different kinds of colors and products, and provide our brand called AQUALOR^® to paint, ink, paper, and leather market.

In order to replace heavy metal pigments, which was widely used in the domestic market, Wooshin developed non-toxic hybrid pigments called GEOLOR^® in 2006. GEOLOR^® contributes to the eco-friendly paint production of domestic paint companies and supports workers’ health and safety.

We will continue to develop non-toxic organic and inorganic pigments of various colors in consideration of our customers and the environment.

Since 2008, we have been developing colorants that can be used in water-based and solvent-based products for the first time in Korea, contributing to cost reduction by replacing expensive foreign products.

We will always listen to our customers, pursue our corporate culture with our customers, and develop various eco-friendly products related to pigments in order to assist the progress of various industrial fields.