[EY Entrepreneur of the Year] Pioneering Eco-Friendly Pigments for Global Markets
Wooshin Pigment is a South Korean company specializing in the production of pigments—powdered colorants used in a wide range of products, including inks, paints, cosmetics, and more. The company imports raw materials exclusively from LANXESS, a leading German specialty chemicals company, ensuring high-quality inputs for its products.
With a client base of over 500 domestic and international companies, Wooshin Pigment holds a commanding 40–50% share of the South Korean pigment market, maintaining its position as the market leader.
CEO Jang Sung-sook’s journey is a testament to resilience and innovation. Starting her career in 1975 as a bookkeeper at a pigment company, she taught herself the intricacies of the pigment market by managing inventory firsthand. When the company faced closure three years later, she took the bold step of acquiring it herself.
In an industry traditionally dominated by men, Jang secured a pivotal contract with Saehan Media, producing colored monitor cases for IBM exports. This marked the beginning of Wooshin Pigment’s ascent in the industry.
Wooshin Pigment has been at the forefront of developing eco-friendly pigment solutions. The company pioneered water-based liquid pigments and subsequently developed non-toxic organic-inorganic hybrid pigments, solidifying its position as a leader in the eco-friendly pigment market. Currently, Wooshin Pigment commands a remarkable 90% share of South Korea’s eco-friendly liquid pigment market.
The company’s commitment to sustainability and innovation has not gone unnoticed. Wooshin Pigment’s achievements were recognized with the prestigious EY Entrepreneur of the Year award, an accolade that honors entrepreneurs who demonstrate excellence and extraordinary success in areas such as innovation, financial performance, and personal commitment to their businesses and communities.
As Wooshin Pigment continues to expand its global footprint, it remains dedicated to developing sustainable and high-quality pigment solutions that meet the evolving needs of industries worldwide.
Note: The EY Entrepreneur of the Year award is a globally recognized program that celebrates the achievements of entrepreneurs who are building and leading successful, growing, and dynamic businesses. Wooshin Pigment’s recognition in this program underscores its impact and leadership in the pigment industry.
